Airbnb and the Caribbean Tourism Organization (CTO) have partnered to promote the Caribbean as a viable destination to live and work anywhere, with the launch of the “Work from the Caribbean” campaign. This campaign is designed to highlight and promote the various destinations through a landing page that provides information on digital nomad visas for each respective country, including the Cayman Islands, and also highlights the best Airbnb options for staying and work.
The campaign is part of Airbnb’s “Live and Work Anywhere” campaign, an ongoing initiative to create a one-stop-shop for remote workers and encourage them to try new workplaces, while helping to boost tourism and provide economic support to communities. after years of travel restrictions.
The promotional landing page will be unique to others around the world and will highlight the following 16 participating destinations as options for digital nomads: Anguilla, Antigua and Barbuda, Barbados, Belize, Virgin Islands Cayman Islands, Dominica, Guyana, Martinique, Montserrat, St Eustatius, St Kitts, St Lucia, St Martin, Trinidad.
According to Airbnb, long-term stays are becoming “a thing”.
For the Caribbean region, Airbnb found that:
- The share of overnight stays booked for long-term stays in the first quarter of 2022 almost doubled compared to the same period in 2019.
- In the first quarter of 2019, almost 6% of all bookings were for long-term stays, while in the first quarter of 2022, this percentage reached almost 10%.
- The number of nights booked for long-term stays tripled in Q1’22 compared to Q1’19.
“The steady recovery of tourism in the Caribbean has been spurred by innovation and a willingness to seize opportunities, such as the rise of digital nomads and the development of extended stay programs to diversify the experience of visitors to the region,” said Faye Gill, CTO Director, Membership Services. “The CTO is delighted that Airbnb has identified the Caribbean as one of the featured destinations in its global Live and Work Anywhere program and in doing so supports the continued success of the region.”
“Airbnb is proud to partner again with the CTO to continue promoting different destinations in the Caribbean so people can work and travel within it,” said Carlos Muñoz, Airbnb’s Chief Policy Officer. Central America and the Caribbean. “This campaign is a new joint effort that will continue to help promote the wonderful region.”
CTO says the partnership is one of many initiatives in its ongoing program to help its members rebuild tourism and spotlight digital nomad programs in their destinations.