TAT Reiterates “Visit Thailand Year 2022-2023” Campaign at Tourism EXPO Japan 2022

Together with a delegation of Thai hotels and travel agencies, TAT introduces the concept of “Thailand Green Tourism – Amazing New Chapters” to the travel industry and the Japanese public.

BANGKOK– The Tourism Authority of Thailand (TAT) in partnership with a Thai delegation participates in the Tourism EXPO Japan 2022 (TEJ 2022), which takes place in Tokyo from September 22 to 25, 2022, with the aim of rebuilding this key visitor source market for Thailand.

Mr. Yuthasak SupasornGovernor of the TAT, said “Japan Tourism EXPO 2022 is a wonderful opportunity for TAT and the Thai tourism industry to reiterate our ongoing campaign “Visit Thailand Year 2022-2023: Amazing New Chapters”. At the same time, our presence at this more major tourism promotion event in the region allows us to make significant progress in efforts to rebuild the important Japanese market with the opportunity to meet and update both the Japanese travel industry and the general public.

Seven hotel operators and three travel agencies are participating with TAT in the Thai delegation to TEJ 2022. At the Thailand booth, themed “Thailand Green Tourism – Amazing New Chapters”, delegation members will hold a total of 21 business meetings during trade days, in addition to participating in an international tourism forum and a travel showcase.

Throughout the show, the Thailand booth will also hold Thai cultural performances and promote Thailand’s move towards promoting sustainable tourism and socially and environmentally responsible tourism, including workshops on making bags using recycled seine net and making paper using elephant poo from Elephant POOPOOPAPER Park in Chiang. May.

Ahead of TEJ 2022, TAT also organized the “Amazing Thailand New Chapters Reception” in Tokyo on the evening of September 21 to promote the “Visit Thailand Year 2022-2023: Amazing Thailand New Chapters” campaign. At the reception were HE Mr. Singtong LapisatepunThai Ambassador to Japan, Mr. Yuthasak SupasornGovernor of the TAT, and Mr. Ohata TakahikoChairman of the Overseas Tour Operators Association, other TAT leaders, as well as Thai public and private sectors, both from Thailand and Japan.

The reception brought together local travel agencies and other travel industry partners in Japan, as well as Thai and Japanese media, who received an update on Thai tourism from members of the Thai delegation and were treated to Thai cultural performances, including a Khon masked dance drama.

The event was also used as an official stage to introduce Japan’s popular idol group, the Sato Triplets, as “Thai Tourism Ambassador to Japan” – a project in line with TAT’s strategy to leverage 5F soft power foundations from the realm of Food, Film, Fashion, Festival and Fight, to promote Thailand in major tourism source markets through the popularity of famous artists and celebrities from these markets.

Mr. Tanes PetsuwanDeputy Governor of TAT for International Marketing – Asia and South Pacific, said “For the Japanese market, TAT aims to focus on all market segments, including regular tourists, Bleisure visitors (business + leisure), golfers, working groups and elderly tourists, as well as new groups high-potential market segments, such as those who love Thai dramas, especially Boy Love and Oya-Rich.

TAT is using five new strategies to help rebuild foreign tourism to Thailand from markets like Japan. This incorporates the new segment – to enter new markets; Search for new areas – for quality tourists in potential new areas; New partner – with new alliances in the tourism industry; New infrastructure – take advantage of new transport routes to distribute tourists; and New Way – showcasing a new way of doing tourism that emphasizes environmental protection.

While expanding the core market base, such as Millennial Gen X and Silver Age, TAT is also focused on expanding the special interest market base, such as health and wellness groups and groups. sports tourism, as well as niche market segments such as digital nomads.

The Japanese market is important for Thailand. In 2019, a total of 1,787,185 Japanese tourists visited the kingdom and generated revenue of 93,759 million baht. With Thailand fully reopening to international tourism and Japan easing outbound travel requirements, TAT aims to rebuild the Japanese market to 70% of 2019’s figure – or around 1.25 million arrivals – from here 2023.

The end of the winter season in Japan and the resumption of Thai AirAsia’s four weekly flights on the Narita-Suvarnabhumi route (Bangkok) from June 5, 2022, three weekly flights on the Fukuoka-Don Mueang route (Bangkok) to from August 2022, and the planned resumption of four weekly flights on the Chitose (Hokkaido)-Suvarnabhumi route, and seven weekly flights on the Kansai-Suvarnabhumi route in October 2022.

The TEJ is the region’s largest tourism promotion event organized by the Japan Travel Agents Association (JATA) and the Japan Travel and Tourism Association (JTTA). Now in its 34th year, the 2022 TEJ held at the Tokyo Big Sight Exhibition Center includes two trade and press days on September 22 and 23 and two general public days on September 24 and 25. At least 200,000 people are expected to attend the event.

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