Will investors let the boom of the “digital nomad” pass?

the the coronavirus causes many paradigm shifts, whose evolution is not the least remote workg. Combined with the advent of technology, especially 5G, the digital transformation of companies is generating a generation of what some call “Digital nomads”, or business people preferring remote work situations. Businesses large and small are also all on board, for obvious reasons. Here is an overview of the nomadic transformation. It is a migratory movement outside of tradition work / lifestyle a space that agents, investors and owners should benefit from rather than fall victim to.

My workstation sometimes at Almyra Seaside Food & Cocktails in Agia Pelagia in Crete

A recent report of Kenny kane and the Forbes Real Estate the board highlights companies like Apple and German Bank plan what is called hybrid work policies in the office and at home coming this fall. Big companies shrinking their real estate footprint and saving money don’t necessarily mean business investors have to head for the hills, Kane says. Kane points out the obvious, that “Leaders in commercial real estate have the opportunity to attract new tenants by investing in new paradigms of work”. And in this you, the investors, have a part of your new marketing and advertising strategies for the future. Get ahead of the trend; others are already in front of you. A report of MBO Partners last year offers an indispensable overview and data here (PDF).

Work from Naxos

Beyond fit out a commercial space in welcoming environments and shared mobile workspaces, there are huge opportunities in the residential and even hotel sectors. Take raw numbers, for example. In the United States alone, the number of digital nomads has more than doubled in the past two years, from 4.8 million in 2018 to 10.9 million in 2020. Add to this 85% of business owners say their business is more productive when people are working remotely and the proverbial writing is on the wall. And this second house? Can that Airbnb you own be more profitable for remote workers? And about resort apartments or even hotel efficiency which could combine work and leisure to attract nomadic executives?

the big business trend and the baby boomer movement will strengthen the leases and rentals of villas and luxury houses. For example, here in Greece, the owners of these properties prefer guaranteed income to unstable seasonal businesses. However, if the pandemic has proven anything, it is that there is no guarantee Holidays on the Aegean Island demand will always remain constant. In view of this situation, I contacted Panos KarachaliosHe offered this vision of how the Aegean way of life is so conducive to emerging digital nomad culture:

“Greece is emerging as a popular ‘business tourism’ destination for independent local professionals looking to find the perfect work-life balance. They plan to have the ultimate zoom backdrop from white stone terraces or stunning huge, pond-style waterside infinity pools overlooking the Aegean Sea. And they dream that it will be their office not for one day but for life.

In the image above on the left, you see Karachalios working from Naxos on his laptop. I see him all over Greece lately speaking at events and helping clients who want to start the lifestyle. In a way, his ideas reflect what the prop-tech startup Blue background, which takes place in 15 cities around the world. Only the initiative of Greek entrepreneurs goes further to respond to the working lifestyle character of a wealthy executive. He stressed that one of the main goals of his new business will be to cultivate opportunities for influencers and digital creators. Indeed, these professionals are traditionally more mobile, so they may be pioneers of the trend. The fact that Greece is one of the countries modifying its visa regime attracting digital nomads also does not undermine the potential for new business. Here on Island of crete, the governor ad a program to bring people from all over the world to settle on the island several months ago. In my research for this story, it occurred to me to contact Ioanna Madala, who is the director of the famous Traditional Koutsounari Cottages near Ierapetra. Knowing the place, I imagined how perfect a nomadic experience stay could be in these idyllic traditional houses. When I learned that the property already had digital nomads working from there, you can imagine my surprise. I asked Madala about past and present restaurateurs and nomads who worked, to which she replied:

“In the past, we have had a lot of people who have come for ‘staycations’. More recently, the pandemic seems to have pushed executives in Central European countries in particular to seek quieter and more remote places like our traditional chalets. I think the trend will continue as more and more people realize that dreaming is possible. “

The hotel manager went on to say that she believed Crete and other Greek islands to be preferable digital nomad destinations because of their relative safety, security and the friendliness of the locals. Crete is famous for something called Philoxenia, which basically means “love of strangers”. And I have to say it here, the crime rate in Crete is ridiculously low. In Ierapetra, where these cottages are located, it is said that locals consider it an insult to lock their doors. Here on Tripadvisor, the traveler’s most trusted guide, so too.

Workstation Crete
What about this workstation at Traditional Koutsounari Cottages in Ierapetra in Crete on the Libyan Sea – Courtesy of Ioanna Madala

Looking again at startups like Blueground, this company goes beyond services like WeWork. It focuses on turnkey corporate apartments, which may or may not make the most of the heavenly possibilities for work and leisure. Karachalios has the right idea to help create the right circumstances and provide nomads with the right choices for work and play in Heaven. While Athens, London or Paris may be appealing to many, the island of Crete or even more distant islands in the Mediterranean are a sight worth talking about. A few weeks ago in Croatia, Zagreb digital nomads organized a five day event “Week of the digital nomad” where the Zagreb Tourist Office presented the advantages, opportunities and possibilities of the Croatian capital for remote digital nomadic work. In Mexico, a startup called Casai merged hotel quality standards with the comforts of an apartment in an attempt to create the ideal work experience for users. Maricarmen Herrerías , co-founder of Casai, explained for Entreprenuer:

“We have furnished apartments in the best locations, where we offer hotel quality. We merge the design, technology and comfort of a hotel with a local atmosphere. The design elements are made by local producers to promote the domestic market.

Like I said, some people are already ahead of the game. Ultimately, there are all kinds of fantastic opportunities for entrepreneurs to fill what is sure to be a yawning void in providing suitable work and life situations. That digital nomads consider a townhouse in London and work from a Kensington High Street coffee, or for those who have always dreamed of Fiji and want to post their timesheet from there, what was once a desktop water cooler fantasy is becoming reality for a growing number of people. The point for property owners and investors that is, a change that at first glance might seem like a disaster, will be a boon for the smart cookie.

By the way, the main image in this story is from my seaside workstation at Almyria Seaside Food & Cocktails on the incredible bay of Agia Pelagia outside of Heraklion. We have been digital nomads since the beginning of the web.


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